Nutrifrance: At the Heart of Its Community

In Quebec, we are proud of our culture, community and many entrepreneurs. It’s always great to see local businesses proudly getting involved in their community and Nutrifrance knows how to do it!

Since early childhood, president of Nutrifrance, Chantal Vaillancourt, has only one idea in mind: to change the world. After more than 25 years of self-dedication in her business, she decided to take a step back in order to get a fresh look on her company. Although the ambitious entrepreneur was highly satisfied by the growing success of Nutrifrance, she was still holding to her childhood dream. With a deep desire to make a difference, Ms. Vaillancourt partnered with L'Étoile: The Social and Community Pediatric Centre in Haut-Richelieu, and became Vice-Chair of the Board of Directors.

Haut-Richelieu’s Constellation


L’Étoile was created by people who are passionate by healthcare and eager to help children in need with both medical and psychological support. As a certified member of the Dr. Julien Foundation, this community project enables children aged 0 to 14 years old who are struggling to develop their social skills during new enriching and rewarding experiences. Over the past decade, more than 250 children have benefited from these services. It goes without saying that the success of this program has encouraged the organization to push the concept into rural areas, which has resulted in the launch of L'Étoile mobile.


Saint-Jean-sur-Richelieu and Beyond


With the deployment of L'Étoile mobile, four new cities (Saint-Blaise-sur-Richelieu, Lacolle, Iberville and Saint-George-de-Clarenceville) would be covered. To make this new piece of the project a reality, a fundraising campaign was launched to raise $500,000. Moreover, Nutrifrance is pleased to be part of a regional group of companies that will participate to this fundraising. "I believe in the importance of giving back to others and redistributing. That's why I affiliate to foundations. As an entrepreneur, we have the power to change things and improve people’s lives," says Chantal Vaillancourt, president of Nutrifrance.


About Nutrifrance


As the saying goes, "the apple never falls far from the tree." Brought up by a baker, Chantal and Gilles Vaillancourt launch Nutrifrance in 1991 and starts a great adventure. The family business specializes in the manufacture of frozen bakery products: muffins, cookies, cakes, cookies and nutrition bars. From the very beginning, the founders set the mission of offering people tasty quality products without chemicals and preservatives. To date, Nutrifrance has more than 25 employees and for 3 years now Gilles Vaillancourt has hung up his apron. In order to push all talents, their squad was developed like a hockey team: choosing tasks for each of them according to their abilities. Chantal Vaillancourt can count on the support of her husband, Vice-President of Operations, Michel Turgeon, and Vice-President of Research and Development Production, Jean-Pierre Gaumond, as well as an innovative, creative and efficient team of managers that dares to put humankind in the heart of their business!



To learn more about Nutrifrance's community implications and discover their delicious product lines, visit